Selling through a slump

by James Agate

Whether the recession has affected your business or not, chances are you will still be looking to make extra sales and bring in new customers. Selling in the downturn has been a different ball game for most businesses and adapting your business to the new environment has proved challenging for a great deal of organisations.

Twitter followers will be aware that as of yesterday WeLoveBusiness.co.uk partnered with TradePub.com to bring our readers access to a whole host of free trade magazine subscriptions, whitepapers, ebooks and other resources.

Today, I wanted to mention a useful ebook that is offered for free courtesy of Oracle. They have developed the ebook “Selling through a slump; an industry by industry playbook to help you prepare for the recovery“ and they are offering it free to WeLoveBusiness.co.uk readers when you enter a few details about you and your business.

This is a really great resource which can help your business whether you are in retail, the public sector, insurance, law, health, accounting, consulting, telecommunications, technology, service industry, media or manufacturing. It provides an industry-by-industry guide to new sales techniques because as they point out

“Selling in a recession is tough. Salespeople know that better than anyone. Aggressively waiting for the phone to ring doesn’t work. Neither does doing the same things with double the energy. But there are things you should do, and there are things you should not do, in times like this.“

Written by top authors, leaders, bloggers, thinkers and strategists from 11 different industries, this ebook talks all about the best practices that will make your business successful! You can get this 25 page free ebook now by going to welovebusiness.tradepub.com