Cadburys and Google top the UK’s most engaging brands
A new way to measure how people engage with brands from global research agency Hall & Partners has revealed the top 10 most engaging brands in the UK. The results are the first from Hall & Partners’ Engager ™, which uses new way to measure how people engage with brands and explores how people think and feel – both consciously and unconsciously – about brands.
Big win for UK advertising network
London based advertising network Net Communities has been appointed to handle UK direct advertising sales for hugely popular social news site digg.com. Digg now has 4 million users in the U.K. and Alexa ranks Digg as the 64th most trafficked U.K. website. Among UK tech news sites, Digg enjoys a 13.6% market share, more than [...]
George Soros warns that the price of gold may start to fall
The legendary investor, George Soros, has labelled gold the ultimate bubble igniting fears that prices for the precious metal will soon start to fall. Mr Soros, perhaps the most famous hedge fund manager in history and 29th richest man in the world, warned that with interest rates low around the world, Government’s were risking generating [...]
Businesses could cut energy costs with Carbon Trust
The group CEO of Kingfisher, parent company of DIY retailer BandQ, has kickstarted the ‘best advice’ campaign urging firms to cut £3bn energy wastage by taking advantage of the free advice provided by the Carbon Trust. Rising energy prices and higher taxes are the biggest worries facing British businesses in 2010 after the state of [...]
Small businesses to feel the pinch as Brits tighten purse strings
According to a survey release today, 52% of Brits plan to cut back on their spending habits this year compared to just 4% who vow to spend more money, potentially spelling disaster for some small firms who are already struggling in the recession. The research found that whilst 61% of consumers feel that the recent [...]
New Year, New Risks as SMEs ignore business basics
According to TradeMark Direct a staggering 85% of small businesses are ignoring a business essential and putting their brand at risk by failing to register a trademark. Could it be that small businesses forget they have a brand or just that they think they're too small to matter?
Marketers to shift spend from direct marketing to social media in 2010
According to a survey published yesterday; two thirds of marketing professionals are to invest in social media over the next 12 months.Of those investing in social media 40% said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their social media marketing activities.
Kelway gets Cisco Gold status
London based IT provider Kelway, has achieved the highest level partner endorsement from Cisco – Gold Certified Partner status rewarding Kelway’s continued commitment and helping to cement their position as a leading UK IT provider. Kelway has achieved Cisco Gold Certified Partner status, the highest certification level for partners within the Cisco partner programme. Widely [...]
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